About Us

The Grounded Store was created to inspire & promote sustainability through fashion. Starting with accessories, our mission is to reinvigorate our interest in the materials that Mother Nature provides & bringing that into our everyday style.
With the growing need to address climate change we believe it is our responsibility to provide a simple, affordable & fashion forward solution to the over consumption of our natural resources, & ensure that it is accessible to everyone, everywhere.
Because fashion shouldn't cost us the earth - Literally.